About us

Vital Spark Consultancy was established in 2004 by Karen Froud-Murray VN FISMM AdCert CIM in Cambridgeshire, with courses available nationwide.

Since then, the team have worked with many organisations, delivering a range of bespoke training workshops and consultancy for sales and non-sales teams and businesses.

Our clients are from diverse backgrounds, ranging from beauticians to patent lawyers, and personal trainers to veterinary pharmaceutical companies (our specialist interest), to name but a few.

We are passionate about training and developing individuals to their full potential. Working in partnership with you, we deliver bespoke and tailored courses, with exercises linked to your specific products, services and business needs. No two workshops are ever the same.

Karen, the director of the business, is a natural leader with strong interpersonal and communication skills. Her background is in blue-chip organisations, where she gained many years of experience in brand, sales and key account management. She is a member of the Institute of Sales and Marketing Management (ISMM) and has led many teams of sales professionals, restructured sales teams, recruited, developed and motivated up to 15-strong sales teams.

Karen has many years of experience in the animal health industry and can respond rapidly with practical, market-focused inputs in this sector. She is also a qualified NLP Practitioner, a trained Thomas International Psychometric Testing Associate, and a guest speaker at many networking events and business events.

Karen has a team of trusted and knowledgeable training associates who also work with her, and she will discuss with you the best trainer for your needs.

The name Vital Spark is well known as that of a fictional ship, created by Scottish writer Neil Munro, and captained by the redoubtable Para Handy. We adopted the name for the company because the words “Vital” and “Spark: are about what we aim to achieve: all our workshops are “Vital” to ongoing business success, whether large or small, and “Spark” is what we bring to the workshops and your team, both during and after training, to inspire, motivate and bring fresh ideas that can be implemented.

The training we provide is pragmatic, energising, inspiring and fun, and can all be put into practice immediately on return to work.