What are the top 10 skills Sales people need ?
What are the top 10 skills face-to-face salespeople need?
Here at Vital Spark Training Consultants, sales training is the pillar of our experience, not learnt from books. We offer real-world experience of being successful salespeople, having managed national sales teams, offering consultancy to companies, assisting in the restructure of teams, setting up new sales teams and improving team and individual performance. Using this experience, we have identified the top ten skills required for face-to-face salespeople below.
1. Active Listening
Truly hearing a prospect’s needs, hidden needs, concerns, and motivations instead of reciting scripts!
Without it, salespeople will miss important information, miss what motivates the customer to buy, and their style of communication, which in turn can cause issues in the sales process down the line. This drives the biggest impact because deals are won or lost on understanding the customer.
2. Objection Handling: Confidently addressing doubts without becoming defensive and reframing them as opportunities.
Most business deals stall here. You require the ability to reframe objections into opportunities as a revenue multiplier. Really understanding the client’s need behind the need, working out the type of objection and professionally handling it.
3. Negotiation & Closing: Balancing assertiveness with empathy to secure business that feels like a true win-win.
Strong closers capture maximum business value and remember when negotiating. give nothing for nothing!
4. Effective Questioning
Great open and probing questions uncover needs customers didn’t know they had (need behind the need) to ensure you sell the right benefits for their specific concerns, challenges, etc.
5. Persuasion & Influence Guiding conversations with credibility, confidence, and matching communication styles to move customers closer to “yes. Please”
6. Rapport Building Using body language, tone of voice, the words you use, along with empathy to quickly establish trust and connection face-to-face.
Business often goes to the salesperson they like the most!
7. Reading Non-Verbal Cues (over 50% of Rapport building is body language)
This is Critical in face-to-face sales — it helps salespeople adjust in real time and prevents lost opportunities, and to handle objections.
8. Presentation Skills, to groups and individuals in person and/ or remotely, Delivering engaging demonstrations, sales pitches, or walkthroughs that hold attention.
Polished, confident demos and pitches can make sales, but without the first seven, they won’t land.
9. Product Knowledge
Important, but knowledge alone rarely closes deals. You also need to know the competitors’ strengths & weaknesses so you can be prepared for objections and be ready to professionally overcome them— it must be combined with the skills above.
10. Collaboration & Team Selling Coordinating smoothly with teammates (BDRs, specialists, managers) to create a unified collaborative customer experience.
This will all help results, but its impact is indirect compared to individual selling skills.
We specialise in Veterinary, Animal Health, Agriculture and all related fields, but our courses can be tailored to any business. To find out more, why not get in touch?


